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  1. Even in our weird information-saturated world, there’s so much we don’t, and can’t, know, even about something as mundane as a company. The writer M. F. K. Fisher said: “Probably one of the most private things in the world is an egg before it is broken.” Every company, until it breaks (i.e. gets its email subpoenaed Enron-style, I guess) is that egg. Every family is that egg. Every person is that egg. And that’s a wonderful thing, because it means there are always mysteries.